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The Hidden House
The Dyson V6 Hidden House was a partnership between Dyson and Airbnb. A super exciting project. It was led by Dyson, to promote their V6 Absolute vacuum which could reach all the nooks and crannies of your house.
So we made the first hidden Airbnb listing, where you had to solve clues on Facebook to win the stay. This made people explore the country, state, city, suburb and city block to uncover the house, a metaphor for the V6 Absolute.
The clues were written as a riddle to amp up theatre and get people engaged. People lose their minds for rhyming riddles. The Facebook chatter was massive, with loads of people proclaiming it to be counterproductive to their lives due to its addictiveness. We even got hacked, but the hacker then became an accidental brand ambassador, spruiking the amazing clues to come because he didn’t want to ruin it.
The campaign smashed all KPIs and was incredibly fun to create.